More specifically non-durable consumer goods are the items we purchase and run out of month
after month for our entire lives. The items like toothpaste, dish soap, laundry detergent,
lotion, soaps, etc.The boring stuff we hardly everthink about. By controlling
the distribution of this category these corporations have created a
predictable model of cash flow based on our buying habits.
There are hundreds of consumer goods brands in our country and the vast majority
of them are all owned and controlled by just a handful of mega-corporations.
Companies like Proctor & Gamble, Johnson & Johnson, Unilever, and
S.C. Johnson combined for over $210 billion dollars in 2020.
Even when you think you are buying natural products
in most cases those natural companies have
been absorbed by these giants.
Studies show that nearly 63% of the price you pay for consumer goods add no value to the
end consumer. Billions of dollars each year is used to purchase advertising with media
companies, fund distribution, and big box stores. Spending that money on better,
safer ingredients and rewarding loyal customers is a better option. Our
purchases have been funding the organizations we have
been directly opposed to. THIS MUST CHANGE.
When we do all our shopping at big box stores, we hurt our communities.
It seems like these huge companies control everything.
WHERE DOES YOUR MONEY GO?